Apple audience analysis

Get More Data Android: Volumes are expected to grow at a five-year CAGR of 2. Among the more interesting trends happening with Android shipments is that average selling prices ASPs are growing at a double-digit pace. IDC expects this upward trajectory to continue through the forecast, but at a more tempered low single-digit rate from and beyond.

Apple audience analysis

Related Introduction Apple Inc. It was called Apple Computers Inc. Annual Reports, The famous brands offered by the company to the world have been Mac computers, iPod, iPad, and now the hot selling iPhone. Churchill, The company is facing huge competition from Microsoft and Google from software point of view and from LG, Samsung, SonyBlackberry are already challenging with their innovative brands.

Appendix B helps to understand the market forces as well. The company has gained by the first mover advantage and their stores with more than 10, partner stores are supporting the sales of the product.

The company is highly dependent on Cingular for their success in USA but the company Apple audience analysis made strategic Apple audience analysis all around the world to grow like T-Mobile, China Unicom etc.

The company is able to secure first position in the consumer satisfaction survey done by J. Refer Appendix C Tews, Figure 1 Smartphone sales Churchill, The company is targeting professionals, students between the age of 18 and 35 basically. The company is conscious of its brand and so focusing on fulfilling the corporate social responsibilities as in Fig 2.

Apple Annual Reports, The company has trained nearly k workers on human rights and responsibility of the managers. Apple Annual reports, i Conducting cross industry focus groups for suppliers. The product would be found in more in 60million pages on internet, with the broadest screen display in all the mobile phones so there is touchscreen keypad as opposed to dialoging keypad in just 2 months after launch.

The company decided to use OS X operating system with the same usage as of iPod or Mac although with lot of shortcomings like no expandable memory or replaceable battery or difficult to disable users.

The company should develop core competencies on the basis of its strength and should focus on the opportunities which might arise in due time, which the analysis of threats help to safe guard the product development and develop contingency plans.

Gradual innovative methods can be adopted by the firm to convert the weakness into strength apart from best use of financial resources.

Also the cost of unlocked iPhone is quite high in compared to US market, which might have caused reduced sale. The company is utilizing the iPod ecosystem to leverage the iPhone thereby supporting its online music revenue system.

The display of PC based websites with same display made this product different from others. It allows more cash flow for the company and also conveys benefit perception to other target segments. They tried skimming and versioning strategy. Apple Annual Reports, 1.

This is high pricing strategy but can attract risk of low sales and piracy Kotler et al, but Apple has safeguarded itself by marketing before it actually emerged in market by enhancing its brand value under top Sliwinska et al, 2. This strategy involves charging different prices for same products from different target segments.

Probably due to good profit on each unit from willing customers and they want to gain high volume sale from the larger customer base they had developed. They have structured this in different countries and adding more features.

Microsoft, RIM has a strong hold in the N. American market, while Nokia is having a larger share in EU. They are expecting 82 Million units by as in figure 6. Oliver, Figure 6 Predicted Sales Oliver, 3. Apple has been most aggressive in terms of promotion as seen in figure 7, some examples are: Strategy of promotions Kiprin, ; Apple Annual Reports, 1.

The company started with 4 TV commercials during the launch to flaunt the innovative gadget original iPhone which can fulfill all needs of entertainment and information sharing device. The company is focusing now to advertise their Face Time feature and recently launched 4 more TV ads. The press releases and blogs were posted and iPhone was in 60 million web pages across web.

The company made successful relations with media firms and Steve CEO shares new ideas with public during occasions as suggested in fig 7.This work is licensed under a Creative Commons Attribution-NonCommercial License.

This means you're free to copy and share these comics (but not to sell them). More details. Steve Jobs wrote and delivered the commencement speech “Stay Hungry.

Apple Marketing Analysis Report: Apple iPhone Case Study | Raman Fadaei -

Stay Foolish.” to the graduates of Stanford University on June 12, The style and content are very different from his Apple product launch presentations, but no less worthy of study.

This speech is littered with humour. Technology news, trends, research and analysis covering the digital world and how it affects you. The partnership could also provide some stability for the Apple Watch within the volatile health and fitness tracking market.

Unstable consumer demand, a lack of a clear use case, and waning. Audience Analysis Template (Apple iWork Pages and Numbers) The template includes a 30 page iWork Pages template and a Numbers spreadsheet with entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.

Apple audience analysis

The Apple A5 is a bit system-on-a-chip designed by Apple Inc. and manufactured by Samsung and is the successor to the Apple A5 commercially debuted with the release of Apple's iPad 2 tablet, and also powers the iPhone 4S, iPod Touch fifth generation, Apple TV third generation, and the iPad mini first generation.

This is consistent with how Apple debuted the A4 chip: first in the.

Marketing Analysis of Apple Inc – The WritePass Journal : The WritePass Journal