Businesses implement internal marketing strategies to achieve specified objectives. Strategies for a cosmetic business might involve ongoing training for sales and customer service representatives, distribution of free product samples within the company, creation of cross-functional teams and encouragement of employee engagement through the intranet. Ongoing Training Ongoing training for employees offers a way to ensure skill sets are continuously improved.
Businesses implement internal marketing strategies to achieve specified objectives. Strategies for a cosmetic business might involve ongoing training for sales and customer service representatives, distribution of free product samples within the company, creation of cross-functional teams and encouragement of employee engagement through the intranet.
Ongoing Training Ongoing training for employees offers a way to ensure skill sets are continuously improved. It offers opportunities to relay information such as recent product line changes or upcoming improvements.
Free Product Samples Giving employees free samples of new products or those that sell well lets them experience the products firsthand. For example, if your company makes a well-known skin moisturizer, a sample may help members of the sales staff -- especially new employees -- gain knowledge of its advantages.
This also provides an opportunity to receive feedback. An internal survey is a way to gather information and to gauge whether employees truly believe in a product.
The results may indicate the level of enthusiasm when selling to customers. Cross-Functional Teams To deliver what the customer wants in a timely manner, it may be worth implementing an internal strategy involving cross-functional teams.
According to research conducted by Mintel, the launch of new personal care products targeted to men increased by 70 percent globally between and Intranet for Employee Engagement Cosmetic companies can use an intranet or a web application platform, such as Microsoft SharePoint, as a strategy to facilitate collaboration across the organization.
The intranet is a useful tool for posting announcements or blogs highlighting product enhancements and initiating contests and campaigns to drive sales. This forum can also display instructional videos to reinforce training, such as how to start an anti-aging skin regimen.
The intranet provides high visibility as well as continuous access to information and serves as an outlet for employees to brainstorm and exchange ideas.In the history of marketing beauty products, the women who built the industry created the once non-existent consumer market for beauty products by combining products and services in salons, creating a culture of social events, and through job creation for women -- who were also the consumers of the products.
Killer content marketing The beauty industry is beginning to realise the potential of in-house editorial teams. For Glossybox, 20% of readers going to the Beauty Unboxed online magazine end .
Internal marketing strategies involve all members across the organization to work together as a team to support its vision, mission, values and beliefs. Businesses implement internal marketing. Cosmetics Industry - Statistics & Facts In , the global cosmetic market grew an estimated of four percent in comparison to the previous year.
Skincare, hair care, make-up, perfumes, toiletries. Since , the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price.
Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. grupobittia.com has several resources that can provide orientation about cosmetic industry marketing.
Check out Industry Resources and Trade Associations. ICMAD (Independent Cosmetic Manufacturers and Distributors) is the appropriate trade association for companies entering the industry.